Tai Chi--Brand Culture

一. Noble virtue

    The ancients said that "virtue is the first of all behaviors" and "no crime is greater than immorality, and no resentment is deeper than immorality."

二. Profound philosophy

    Tai Chi originated from Taoism, and Taoist thought originated from classic works such as the "Book of Changes", "Laozi" and "Zhuangzi". These works contain rich and profound philosophies, so when the ancients taught Tai Chi, they all regarded classical philosophy as an important content. For example, boxing practitioners are required to "unify nature and man", "dual cultivation of mind and body", "combine cultivation and practice", "have both form and spirit", "balance movement and stillness", "train both inside and outside", "combine hardness and softness", "follow up and down", and "slow but not sluggish" "Fast but not chaotic", "Loose but not loose", "Soft but not soft", "Live but not floating", "Sink but not dull", "There is extension in the music, there is music in the extension", "Rhythm without interruption", "There is Energetic but not cheerful" etc. Understanding these philosophies is not only helpful in mastering the essentials, but can also draw inferences from one instance and draw parallels from others, making people smarter. Why doesn’t this need to be the case when doing product research?

三. Smart military strategy

    Defending yourself against enemies is one of the important functions of Tai Chi. In order to defeat the enemy, the sages in the martial arts world have successfully applied ancient military principles to Tai Chi, such as "stopping with stillness", "attacking later", "attacking later", "introduction fails..." "When he advances, I retreat", "When he retreats, I advance", "Follow each other in priority", "Sacrificing oneself and following others", "Spirit is like knowing the coming", "Wisdom is like hiding the going", etc. These military principles are the crystallization of the wisdom of the Chinese nation and a magic weapon for defeating the enemy. Nowadays, shopping malls are like battlefields. Isn’t it worth learning from these military principles?

四. Precious aesthetic value

     The reason why people around the world admire Tai Chi is not only because of its fitness and self-defense functions, but also because of its high aesthetic value. When describing the style of Tai Chi, boxers said, "It's as light as a willow and as strong as gold and stone", "Moves like a river, as quiet as a mountain", "A tiger is more powerful than a fierce one, and an eagle is more powerful than a swift one", "It's a leisurely feeling. "Elegance and style" fully reflects my country's traditional aesthetic thoughts. Some people say that "Tai Chi is like a practical dance with extremely high ornamental value." Today, as its practical function is weakening day by day, its function is more similar to that of dance, and its ornamental value is also increasing day by day.

     The aesthetic value of Tai Chi is not only reflected in the beauty of Tai Chi postures, but also in the cultural beauty of Tai Chi classics. For example, Chen Xin, the successor of Chen-style Tai Chi, said when describing the artistic conception of Tai Chi: "A piece of inspiration writes Taihe, it all depends on the square inch. The intention is transferred to the unintentional place, and the autumn water clarifies Tai'a." One of the characters "write" , it shows that in boxing, the mind must come first, the process and wonderful state of "from being intentional to unintentional". He also said: "The yin and yang of Tai Chi are truly created by nature, and the embroidery of mandarin ducks depends on you." One of the characters "embroidery" means that Tai Chi is like a clever embroidery girl, threading needles and threads in various poses, changing yin and yang, and doing whatever you want, which is endlessly wonderful. He also said: "I play Tai Chi carefully every day, and it opens and closes in my body." The word "play" expresses the joyful mentality and basic skills of boxing. Boxers say that although the postures of boxing are ever-changing, "the skills of boxing are complete once you open and close them." Practicing Tai Chi is actually about playing with the word "opening and closing". Isn't it also a kind of beautiful enjoyment to carefully appreciate these exquisite words in Boxing Theory?

      In short, Tai Chi is not only a unique fitness and self-defense technique, but also a cultural heritage of the Chinese nation that contains profound philosophy and rich cultural connotations and is of great educational and ornamental value.